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Título : | Heuristic method for eliciting group metaphors | Autor : | Preziosa, María Marta | Palabras clave : | PENSAMIENTO; GRUPO; ETICA EMPRESARIAL; METAFORA; CULTURA ORGANIZACIONAL | Fecha de publicación : | 2016 | Cita : | Preziosa, M.M. Heuristic method for eliciting group metaphors [en línea]. IESE Business School Research Seminar. 2016. Disponible en: https://repositorio.uca.edu.ar/handle/123456789/10047 | Proyecto: | La empresa como agente moral y social | Resumen : | Presentation’s goal: To share with the academic community a method for understanding the mindset of a class of individuals. I called this method HEMG: Heuristic Method for Eliciting Group Metaphors.. Primary tool: collective drawings (group made). This method is thoroughly explained in my book: "La mentalidad compartida en la empresa": https://www.teseopress.com/lamentalidadcompartida (Spanish). | URI : | https://repositorio.uca.edu.ar/handle/123456789/10047 | Disciplina: | ADMINISTRACION DE EMPRESAS | Derechos: | Acceso abierto |
Appears in Collections: | Ponencias |
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heuristic-method-eliciting-group.pdf | 2,44 MB | Adobe PDF | View/Open |
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