Heuristic method for eliciting group metaphors

Please use this identifier to cite or link to this item: https://repositorio.uca.edu.ar/handle/123456789/10047

Título:	Heuristic method for eliciting group metaphors
Autor:	Preziosa, María Marta
Palabras clave:	PENSAMIENTO; GRUPO; ETICA EMPRESARIAL; METAFORA; CULTURA ORGANIZACIONAL
Fecha de publicación:	2016
Cita:	Preziosa, M.M. Heuristic method for eliciting group metaphors [en línea]. IESE Business School Research Seminar. 2016. Disponible en: https://repositorio.uca.edu.ar/handle/123456789/10047
Proyecto:	La empresa como agente moral y social
Resumen:	Presentation’s goal: To share with the academic community a method for understanding the mindset of a class of individuals. I called this method HEMG: Heuristic Method for Eliciting Group Metaphors.. Primary tool: collective drawings (group made). This method is thoroughly explained in my book: "La mentalidad compartida en la empresa": https://www.teseopress.com/lamentalidadcompartida (Spanish).
URI:	https://repositorio.uca.edu.ar/handle/123456789/10047
Disciplina:	ADMINISTRACION DE EMPRESAS
Derechos:	Acceso abierto
Fuente:	IESE Business School Research Seminar. 2016
Appears in Collections:	Ponencias