Please use this identifier to cite or link to this item: https://repositorio.uca.edu.ar/handle/123456789/10047
Título : Heuristic method for eliciting group metaphors
Autor : Preziosa, María Marta 
Palabras clave : PENSAMIENTOGRUPOETICA EMPRESARIALMETAFORACULTURA ORGANIZACIONAL
Fecha de publicación : 2016
Cita : Preziosa, M.M. Heuristic method for eliciting group metaphors [en línea]. IESE Business School Research Seminar. 2016. Disponible en: https://repositorio.uca.edu.ar/handle/123456789/10047
Proyecto: La empresa como agente moral y social 
Resumen : Presentation’s goal: To share with the academic community a method for understanding the mindset of a class of individuals. I called this method HEMG: Heuristic Method for Eliciting Group Metaphors.. Primary tool: collective drawings (group made). This method is thoroughly explained in my book: "La mentalidad compartida en la empresa": https://www.teseopress.com/lamentalidadcompartida (Spanish).
URI : https://repositorio.uca.edu.ar/handle/123456789/10047
Disciplina: ADMINISTRACION DE EMPRESAS
Derechos: Acceso abierto
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