Please use this identifier to cite or link to this item: https://repositorio.uca.edu.ar/handle/123456789/7955
Título : Towards a rhetoric of interaction : three case studies
Autor : Martins, Marcos André Franco 
Emanuel, Bárbara 
Otros colaboradores: Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina
Palabras clave : RETORICAINTERACCIONPERSUASIONCONTENIDO AUDIOVISUALDISEÑO DE SITIOS WEBTECNOLOGIA DIGITALUSUARIOSISA14
Fecha de publicación : 2014
Cita : Martins M.A.F., Emanuel, B. Towards a rhetoric of interaction : three case studies [en línea]. En: Interaction South America (ISA 14) : 6ta. Conferencia Lationamericana de Diseño de Interacción; 2014 nov 19-22; Buenos Aires : Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina. Disponible en: http://bibliotecadigital.uca.edu.ar/repositorio/ponencias/towards-rhetoric-interaction.pdf
Resumen : Abstract: The study of rhetoric evolved from focusing solely on discourse, in Ancient Greece, to the inclusion of audiovisual elements in the 20th century. Today, a ubiquitously digital world opens a new field of research, which might be called “rhetoric of interaction”. The purpose of this work is to explore rhetorical possibilities of interactive features, that is, how different interactive design solutions may influence the apprehension of messages and help the building of arguments. The study is based on the analysis of three websites: “Central Cervejas”, a virtual tour through a Portuguese brewery; “Lifesaver”, a lesson of life-saving methods by the British Resuscitation Council; and “Sortie en Mer”, an advertisement for a safety gear company. The methodology of analysis concentrates on three main aspects: a) communicated function, b) engagement of users, and c) presence of rhetorical appeals (ethos, logos and pathos)
URI : https://repositorio.uca.edu.ar/handle/123456789/7955
Disciplina: COMUNICACION
Derechos: Acceso Abierto
Appears in Collections:Ponencias

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