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Título : | Metaphors MBA students live by @organizations | Autor : | Preziosa, María Marta | Palabras clave : | ESTUDIANTES UNIVERSITARIOS; MBA; TOMA DE DECISIONES; EMPRESA; RELACIONES LABORALES; ETICA EMPRESARIAL; ETICA PROFESIONAL; PODER | Fecha de publicación : | 2018 | Editorial : | Association of MBAs | Cita : | Preziosa, M.M. Metaphors MBA students live by @organizations [en línea]. Ponencia presentada en Latin America Conference for Deans and Directors. Buenos Aires : Associations of MBAs, 2018. Disponible en: https://repositorio.uca.edu.ar/handle/123456789/10313 | Resumen : | Introducción: "We are used to say that we teach MBA students to improve their decision making skills So, think about this second quotation, for a moment. Professor George Lakoff, from University of Berkeley, is the creator of cognitive linguistics, He says that for being truly rational,…. we need to go against cognitive slavery… And what is this about? /.../ But now Let’s reveal some metaphors that I have inferred as meaningful and characteristics to the MBA Student`s mindset May be, these metaphors are enslaving our students in their decision making skills..." | URI : | https://repositorio.uca.edu.ar/handle/123456789/10313 | Disciplina: | ADMINISTRACION DE EMPRESAS | Derechos: | Acceso abierto |
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metaphors-mba-students-live.pdf | 2,6 MB | Adobe PDF | Visualizar/Abrir |
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