Please use this identifier to cite or link to this item: https://repositorio.uca.edu.ar/handle/123456789/10313
Título : Metaphors MBA students live by @organizations
Autor : Preziosa, María Marta 
Palabras clave : ESTUDIANTES UNIVERSITARIOSMBATOMA DE DECISIONESEMPRESARELACIONES LABORALESETICA EMPRESARIALETICA PROFESIONALPODER
Fecha de publicación : 2018
Editorial : Association of MBAs
Cita : Preziosa, M.M. Metaphors MBA students live by @organizations [en línea]. Ponencia presentada en Latin America Conference for Deans and Directors. Buenos Aires : Associations of MBAs, 2018. Disponible en: https://repositorio.uca.edu.ar/handle/123456789/10313
Resumen : Introducción: "We are used to say that we teach MBA students to improve their decision making skills So, think about this second quotation, for a moment. Professor George Lakoff, from University of Berkeley, is the creator of cognitive linguistics, He says that for being truly rational,…. we need to go against cognitive slavery… And what is this about? /.../ But now Let’s reveal some metaphors that I have inferred as meaningful and characteristics to the MBA Student`s mindset May be, these metaphors are enslaving our students in their decision making skills..."
URI : https://repositorio.uca.edu.ar/handle/123456789/10313
Disciplina: ADMINISTRACION DE EMPRESAS
Derechos: Acceso abierto
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