Please use this identifier to cite or link to this item:
Título : Profit maximization through product mixm anagement in Argentinean
Autor : Viltard, Leandro Adolfo 
Vettorazzo, Damián I. 
Fecha de publicación : 2019
Editorial : International Organization of Scientific Research
Cita : Viltard, L. A. Vettorazzo, D. I. Profit maximization through product mix management in Argentinean. [en línea]. IOSR Journal of Business and Management. 2019, 21, 11(Series 5). DOI: 10.9790/487X-2111050923. Disponible en:
Resumen : Abstract: Companies usually participate in diverse markets with different product lines, which -sometimes- are very similar and based on kindred production technologies, but -in other cases and because of their diversification- all these structures are very different. Thus, every product integrates a portion in the total production and sales mix, providing distinct benefits due to their dissimilar costs and prices. In this way, multi-producer companies face important challenges while determining the optimal product quantity to be manufactured and sold that, in the total sum, provide the maximum profit to their shareholders. Moreover, it becomes necessary to consider that there are market, technological, financial, productive, and logistic conditions which limit the participation of each product within the total mix. It was performed a bibliographical review, complemented by a field work. The hypothesis of this investigation -which was corroborated- indicates that it is possible to maximize profits through product mix management in Argentinean multi-production SME, understanding and applying properly simple concepts like the linear programming method. It provides SME’s executives the possibility to find the optimal mix that magnifies the firm’s economic outcomes. The methodology used was quali-quantitative, with a qualitative predominance. The research design was non-experimental -as variables were not operationalized- and transversal, as the information was obtained at a given moment in time.
Cobertura Espacial: Argentina
ISSN : 2319-7668 (impreso)
2278-487X (on line)
Disciplina: ECONOMIA
Derechos: Acceso abierto
Appears in Collections:Artículos

Files in This Item:
File Description SizeFormat
profit-maximization-through-product.pdf732,36 kBAdobe PDFThumbnail
Show full item record

Page view(s)

checked on Sep 30, 2023


checked on Sep 30, 2023

Google ScholarTM


This item is licensed under a Creative Commons License Creative Commons